Founded by Nicholas Tershay, Diamond Supply Co. has been around for 20 years on the skate scene. The brand started out of a one-bedroom in San Francisco. Although, Diamond Supply didn’t take off until Tershay moved to Los Angeles where the brand opened its flagship store.
One of the brand’s most pivotal moments was a collaboration with Nike Skateboarding, when Tershay and his team designed a pair of Diamond Nike SB Dunks which then flew off the shelves.
Diamond Supply can be found anywhere from PacSun to Tilly’s to Zumiez to certain Puma stores (thanks to a recent collab). Though it’s a skater brand more than anything else, Diamond Supply has been adopted by the streetwear community as a whole. Throughout its 20-year reign, Diamond Supply has been on rappers, athletes and TikTok stars.
Tershay believes the brand’s success comes mostly from customer loyalty. He said people grew up with Diamond Supply, and by now, some of their dads even wore it. He doesn’t expect the brand to slow down anytime soon.
“We’re just here, we just keep making new shit and it’s just fun,” Tershay said in an interview with Complex magazine.
Whether it’s a solid tee with the Diamond Supply logo in cursive or a square graphic of a diamond, or even a belt with a diamond buckle, Diamond Supply has you covered. If you’re a true skater, the brand can hook you up with great decks and other essentials. After all, Tershay started the brand trying to make skateboard pieces.