Companies are always looking for that edge on social media that gets them the same kind of cred as Wendy’s notoriously sassy Twitter account. 

Some do so by straight up sharing irrelevant content to engage their audience with a cheap thrill (see ESPN’s funny animal compilation during the NFL/NBA off season). Others try to cash in on the oddly specific national holiday that week by forcing their product in. Sorry, but National Avocado Day has nothing to do with your new J.D. Power award winning SUV.

The one strategy a lot of companies have tried, and failed miserably at, is getting into the meme game. Even the mention of companies and memes in the same sentence is enough to make most internet users cringe. Although, for a few companies, ThreadBeast included, social media interns have been able to capitalize on the currency of memes.

Some of ThreadBeast’s highest performing posts on Instagram have been memes about their service. A few honorable mentions are the ‘Area 51 ThreadBeast delivery’ meme and the ‘me and the boys unboxing our ThreadBeast package’ meme.

As most expert users will confirm, memes have a shelf life, some longer than others. The worst thing a company can do is use a dead meme, or worse, simply use one incorrectly. ThreadBeast manages to use memes only while they’re hot and in the correct fashion, resulting in a flurry of comments and shares every time.